The short answer? Yes. Or most of them, anyway.
If you have been wondering how to choose which weddings to blog without torching every weekend to do it, here is the move: aim for roughly 80% of them, picked with intention.
The internet loves to hand you two extremes: blog 100% of your calendar like a content machine, or give up and pour everything into Instagram.
The truth sits right in the middle. The weddings worth a full, dedicated post are the ones that clear a quick three-part filter, and when you map that 80% out across the year, those posts bring in dream couples far better than a random reel ever could.
If that is the peace of mind you came for, close the laptop and go enjoy your weekend. But if there is a stack of gorgeous, unblogged galleries sitting on your hard drive giving you a low hum of guilt every Sunday night, stay with me.
I want to show you why most of your work deserves a permanent home on your site, and how to make the whole thing feel easy instead of awful.
So, let’s dive in: how do you decide which weddings to blog?
The 80% Rule: the “do I actually want more of this?” filter
Somewhere along the way, we all got handed an exhausting old rule. Blog everything, every single week, with zero strategy, or Google forgets you exist.
So you end up staring at a blank screen at 11pm, dumping 80 images and a two-sentence caption into a post that does nothing for you.
Here is how to choose which weddings to blog without the burnout. Run each gallery through these three questions. If a wedding gets a “yes” to even one, it earns a spot on your site.
1. Is this a location I want to book more of?
If you want to build your name in a specific city, beach town, or mountain region, that wedding goes on the schedule. Where it falls apart is when you force yourself to blog a venue four hours away in a town you never want to drive back to. If you would not pack the car for that one again next season, let it go.
2. Does the style match the work I want to attract?
Your site teaches Google and future couples exactly what kind of creative you are. Feature the design, the florals, and the budget level you are growing toward. The work you show is the work you inherit.
3. Do I want to shoot this venue again?
Couples almost always search their venue before they ever search for a photographer or planner. A real post about a venue you love puts you in front of them mid-planning, months before they are ready to inquire. If a venue was a logistical nightmare or just bad energy, it does not get to take up space on your site.
The verdict: if a wedding is a hard “no” on all three (wrong location, wrong style, wrong venue), let it go without the guilt. For the 80% that pass, you build a blog that becomes an asset.
The Pinterest marketing piece almost everyone misses
Before you skip a post because a venue did not check all three boxes, remember Pinterest. It is one of the most underrated search engines for wedding pros, and it’s out there helping you book couples while you’re having a recovery day.
But it works best when you directly pin to a portfolio blog from that exact wedding.
Here is the mistake I see constantly:
| You pin a gorgeous reception photo and link it to… | What actually happens |
|---|---|
| Your general portfolio page | She lands on a wall of twenty other weddings, can’t find the one she clicked, and leaves |
| The blog post for that exact wedding | She sees the whole day she fell for, reads the story, and reaches out |
When someone clicks a pin of that dreamy tented reception, she wants more of that tent, that light, that celebration. Send her to a catch-all gallery and she has to dig for it. Most of the time, she just closes the tab. A dedicated post gives that pin a real home where a couple can fall for the full day, which is the whole point.
What a 600-word (or more) blog post actually needs
Blogging most of your weddings does not mean writing a novel for each one. It means retiring the habit of dropping sixty photos under “congrats to this sweet couple!” and calling it a post. That does nothing for a human or an AI search engine.
Around 600 words is the sweet spot. Long enough to show Google a real person with real experience wrote it, short enough that you can actually keep up. Here is the simple structure:
1. Paint the picture.
Open with about 50 words on the venue, the season, and the vibe.
2. Share the lived detail.
Say the thing only you would know. How the light hit the courtyard right at the ceremony. How the indoor backup plan saved the whole timeline when the afternoon rain rolled in.
3. Get into the specifics.
Use real names, not “the catering was great.” Name the caterer, the florist down the street, the signature mezcal cocktail. Those exact names are what help search engines connect you to the places and people couples are already looking up.
How to handle your upcoming season
| If the wedding… | Then… |
|---|---|
| Passes the 3-question filter (about 80% of your work) | Blog it. A focused 600-word post on the venue, location, or a planning insight. |
| Is a hard no on all three | Skip the full post. Save a few favorites for a “best of” roundup later. |
| Is one you are pinning to Pinterest | Give it a dedicated post. Those pins need a real place to land. |
Get your weekends back
The real reason your blog falls behind is not laziness. It is care. Your couples come first during the busy season, and your own marketing keeps getting pushed to “later,” until years of beautiful work end up sitting unseen on a hard drive, invisible to the next couple searching for someone exactly like you.
You do not have to spend your off-season feeling guilty about your SEO. This is the whole reason Out of the Gallery exists. I will pick the weddings worth blogging, write them, structure the images, and handle the SEO, so your best work is out there bringing couples in while you get back to the part you love.
Come let me do it for you. You can find the details and book our blog writing service for wedding pros.
FAQ
Do I really need to blog 100% of my weddings? No, but aim for most of them. Around 80%, chosen by location, style, and venue, keeps your site focused on the exact work you want to book next while letting you skip the weddings that no longer fit where you are headed.
Why can’t I just link my Pinterest pins to my portfolio page? A general portfolio page makes a couple hunt for the wedding she actually clicked on, and most people just leave. A dedicated post drops her straight into the full story behind that image, which keeps her on your site and far more likely to reach out.
Should I blog weddings where I was the second shooter? If it aligns with your desired clientele, yes! Instead of focusing on the details you might not have from the wedding, we can focus on the vibe, the venue, and the small details from the day.
How long does a wedding blog post need to be? Around 600 words. Clean, simple, and scannable, with real lived details and named vendors instead of a giant pile of images and a two-sentence caption.
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