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Overhead lifestyle photo of black crocodile loafers with gold chain detail, white socks, light denim, and an iced coffee in a plastic cup, representing long term content marketing and how to make content last longer through intentional, everyday creative workflows.

Make content last longer by recycling your best posts through fresh Pinterest graphics and intentional updates.

A close-up café scene with hands holding an iced coffee, a chocolate croissant on a plate, and a red patterned phone case — a quiet behind-the-scenes moment from a blogging workday.

You’ve probably had “write blog posts” on your to-do list for… a while. You know it matters. You want your content to show up in search. You want your expertise to be findable. You want to stop relying on Instagram to do all the heavy lifting. But between running your business, serving clients, and trying […]

A close-up of a person taking a photo of open books and a gold necklace on white bedding, capturing an aesthetic flat-lay for social media content.

Social media doesn’t have to feel like pressure. This guide shares 17 creative ways to make showing up online feel fun, light, and inspiring again.

Pinterest is the ultimate slow-burn strategy that keeps working long after you’ve stopped posting and why it’s the most underrated marketing channel for sustainable business growth.

How to use Pinterest as a discovery engine. This guide breaks down the six types of Pinterest pins every creative business owner needs.

If you’re tired of the pressure to constantly post, engage, and keep up with ever-changing algorithms, you’re not alone. Social media can be an incredible tool, but it isn’t the only way to grow a business.

This one’s for every creative who’s ever said, “I should blog”… and then didn’t. You’ve got the brand, the offers, and probably a list of ideas somewhere in your Notes app. But when you sit down to write? Suddenly, nothing.

If you want to future-proof your business in a world of AI search optimization, you’re going to want to know how to get recommended by AI.

Because if we’re showing up for your brand, we’re doing it with intention and a whole lot of strategy beyond the basic Pinterest management.

This blog breaks down how to sell on Pinterest without being annoying, and still get results.

HI, I'M COLEY LANE BOUSCHET

Founder of Life Goals Collective, the content agency and media brand that helps you grow with Pinterest, blogging, and email marketing, while reminding you that building a life and business you’re obsessed with is the ultimate goal.

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