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Pinterest is the ultimate slow-burn strategy that keeps working long after you’ve stopped posting and why it’s the most underrated marketing channel for sustainable business growth.

If you’re tired of the pressure to constantly post, engage, and keep up with ever-changing algorithms, you’re not alone. Social media can be an incredible tool, but it isn’t the only way to grow a business.

I get it. Pinterest probably isn’t the first place you think of when it comes to marketing your business. It doesn’t have the same real-time engagement as Instagram, the networking potential of LinkedIn, or the viral nature of TikTok. But that’s exactly why it’s such an untapped opportunity.

I was ready to give up on my blog—then one pin went viral and changed everything. Here’s exactly how I did it (and how you can too in 2025).

pinterest manager working on pinterest profile

If you’ve ever wondered, “What does a Pinterest manager do, and why would I need one?” you’re in the right place.

Are you adding Pinterest into your 2025 sales strategy? Let’s talk about how to make sales on Pinterest the most effective way, so you don’t spend half the year wondering if you’re doing it right.

HI, I'M COLEY LANE BOUSCHET

Founder of Life Goals Collective, the content agency and media brand that helps you grow with Pinterest, blogging, and email marketing, while reminding you that building a life and business you’re obsessed with is the ultimate goal.

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